Tampa Bay award winning Head shot photo artist shares creating soft lighting and strong results in B+W location head shots. Keeping the background soft will always keep the client stand out more and give them a stronger image. Getting confidence and strength is the 2 best elements on a good head shot weather on location or in the studio. Studio give the image more of a commercial look and in some caseses is best. Robert Crum Photography will travel on location or studio to achieve the best possible look for you and your associates.